The Value of a Brand

The Value of a Brand The Value of a Brand The Value of a Brand March 10, 2010 by Career Coach Sherri Thomas Leave a Comment The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there is a formula for determining the value of a brand. Every year, Business Week publishes its Top 100 Global Brands showing estimated values in terms of dollars. The list below shows the top 10 brands for 2009. 2009 Rank Company Brand Value in $ (Millions) 1 Coca-Cola 68,734 2 IBM 60,211 3 Microsoft 56,647 4 GE 47,777 5 Nokia 34,864 6 McDonalds 32,275 7 Google 31,980 8 Toyota 31,330 9 Intel 30,636 10 Disney 28,447 Now, let me ask you, if you can form an emotional connection to a car or a soft drink, then do you think you can form an emotional connection to a person? Of course you can!